Code of Ethics

Only Trade Association of Pioneer Jewellers of Delhi & NCR Recognised by Ministry of Commerce - Govt. of India.


Under Updation







Terms and conditions




  • Fair and genuine competition is fundamental to the jewellery industry.
  • The highest professional and ethical standards and technical skills are necessary to maintain and enhance the reputation of the jewellery industry and uphold consumer confidence in the industry
  • Conduct themselves and their business with honesty, courtesy and integrity and in such a manner as to not bring disrepute to the jewellery industry.
  • Abstain from making false or misleading statements about any member of the jewellery industry.
  • Refrain from public criticism of any DJA member.
  • Provide full and accurate disclosure of the nature, quality and characteristics of any merchandise offered or sold.
  • Abstain from engaging in any conduct or business practice that may directly or indirectly mislead or deceive customers.
  • Honour all guaranties, warranties and service policies as represented to customers as well as provided by law.



DJA members will at all times:

  • Abide by all National, State and local laws and regulations applicable to the jewellery industry.
  • Ensure that all promotional, advertising and selling material and practices comply with National, State and local legislation and any Jewellery Industry Code.
  • Use every effort to protect their customers against any fraud, misrepresentation or unethical practices which may arise in the jewellery industry.
  • Cooperate with any inquiry conducted by DJA to resolve disputes involving a customer or another DJA member.


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